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Nike: Better is Temporary For Cheap

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At Nike, the desire to be the best is a journey, not a destination. The brand runs on the notion that better is always temporary. 

This book commemorates Nike’s influence, exploring the brand’s transformation from rebellious start-up to global phenomenon.  

Structured in five thematic chapters, focusing on performance, brand expression, collaboration, inclusive design and sustainability, this immersive guide offers an unprecedented, behind-the-scenes exploration of Nike’s ethos.  

This manual of innovation brings together 500 illustrations with stories, insights, knowledge and history shared by Nike’s inspirational team.

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